Spotlight: Video conferencing adoption – why some organizations succeed, and some don’t
Written by Videonor Sales Manager, Eivind Lillebø
Before I joined the Videonor team, I worked for a local bank with about 200 employees. Back in 2010/2011 they made the decision that they should invest in video conferencing, and quickly all the 23 offices had meeting rooms with video conferencing equipment. The bank had a clear vision of what video could do for them, and they invested in both hardware and services that would fufill their needs.
In the bank’s 2015 annual report, they site a net annual saving of 3,8 MNOK (approximately 380.000 EUR/USD) by using video. Every company likes to save money, but the biggest success for the bank was the increased quality in internal communication.
Since the bank first starting using video 6-7 years ago, their needs have changed. The bank now needs to easily be able to connect to external calls. All employees have their own Skype for Business client, and internal calls are very easy. When you add customers, clients, etc, that’s a much more complex situation with different technologies. The bank wanted a solution that was very easy for their users – internally and externally so they could continue their success with video capabilities. So they looked to Videonor for a solution.
With Videonor’s new Skype for Business Gateway, the users can book meetings from the native Skype for Business app in Outlook, where everyone can join the meeting from their device or app of choice, including; Skype for Business, video meeting room, browser (WebRTC), or audio on their phone.
The bottom line, is that no matter who people call, they just want it to work. In my experience, I find that companies have invested in video conferencing equipment regardless of the company size. I often encounter companies with both Skype for Business and traditional video conferencing rooms, side by side, but they don’t work together. I don’t think you can expect an average user to know the difference between a Skype meeting and traditional video meeting, so if they aren’t trained on the capabilities and differences, and it doesn’t easily work, they will go back to what they know. I think that`s one of the reasons why so many have bad experience with video conferencing.
At Videonor we always look for new solutions that will make video conferencing easier for the users. In the recent months Videonor has launched new services that would make it easier for companies to succeed with video conferencing due to simple and familiar workflow on any device. We think that you should be able to use any system to talk with whoever you want on video, and strive every day to do so.
Click to read more on the Skype for Business Gateway, or reach out directly for more information.